Get to Know Mercedes-Benz of Farmington Owner Aaron Wallace
To Mercedes-Benz of Farmington Owner Aaron Wallace, family is everything. As a fourth-generation business owner, he strives each day to honor his great grandfather (Roy Weaver), grandfather (Ralph Schomp) and parents (Lisa Schomp and Mark Wallace) by continuing their professional, client- and community-first practice. Aaron’s innovative mindset has brought our dealer group, now including Mercedes-Benz of Farmington, into an elite category – one which consistently belies dealer stereotypes and goes above and beyond what it means to be an integrated member of the community.
“If you’re given something and you don’t do better with it, or at least perform exactly on par, you’ve failed,” Wallace said of his family’s business. “That pushes me more than anything, outside of not wanting to let my family down.”
Aaron formally began his tenure with our group in 2004 after earning his degree in Dealership Marketing and Management from Northwood University. Upon his return from school, he began systematically evaluating every department within the organization. By 2008, Aaron had assumed a majority of control from Lisa and Mark – just in time to have opened one of the largest BMW dealerships in the nation, and for the economy to have subsequently begun a downturn.
Thrown right into the fire, Aaron never lost momentum. Despite other dealerships collapsing and manufacturers consolidating, he continued our group’s focus on innovation and community involvement without sacrifice. Together with our dedicated staff, our three brands continued to earn industry awards and set franchise and manufacturer records – all while raising millions of dollars for our partners such as Children’s Hospital Colorado, STEM education and the Denver Active 20-30 organization.
In 2011, a tsunami devastated many parts of Japan including automotive parts and manufacturing facilities. Most notably affected was Honda which, for a time, was mostly unable to allocate needed vehicles and parts to its dealer network. Aaron’s quick thinking kept our Honda dealership afloat once more, leaning on our established network of Rocky Mountain parts connections and auto auctions to ensure that our client experience remained seamless.
Within the automotive industry, Aaron’s dedication hasn’t gone unnoticed. In 2012, Aaron was presented with the Association for Corporate Growth (ACG)’s “Outstanding Corporate Growth” award. The honor celebrates companies which, despite the economic downturn, prospered while maintaining core traits of honesty, integrity and ethics. These awards were undoubtedly bolstered by our “One Price. One Person. One Hour.” philosophy, commitment to complete transparency, and dedication to remaining adaptable, consistent, competitive and respectful in everything we do.
This year, Aaron was selected as one of Denver Business Journal’s “40 Under 40” business leaders. In 2013 and 2016, our group was nominated as a finalist for ColoradoBiz Magazine’s “Top Company” awards. And besides taking care of his company, Aaron enjoys caring for the health of not only himself, but also of his employees. Along with our BMW, Honda and MINI stores, Mercedes-Benz of Farmington will benefit from an on-site employee gym, as well as complimentary nutrition and fitness coaching. He is an avid surfer and snowboarder, enjoys deep-sea fishing, and is a lifelong passionate fan of the Denver Broncos.
More than anything, Aaron and our Mercedes-Benz of Farmington team look forward to bringing innovation and client-first dealer technologies to Utah. It is our honor to serve the greater Salt Lake City and beyond with a completely new way to purchase and service your next luxury vehicle or Sprinter commercial van.